Antarctic krill – an important source of Omega-3 with phospholipids

Geon Superb krill oil is extracted from the Antarctic krill species Euphausia superba, which is rich in omega-3. Moreover, the omega-3 in krill oil is mainly in the omega-3 phospholipid form, which research suggests is a preferred dietary supplement when compared to omega-3 in the triglyceride form. Why? Simply that triglyceride-based omega 3s cannot be assimilated into our cells the same way that phospholipids can. It's not rocket-science, it's physical chemistry.

Marine omega-3 in typical dietary supplements is mostly derived from fish, such as fish body oil and cod liver oil, which provide omega-3 in the triglyceride form. The omega-3s obtained from eating krill and fatty fish such as salmon provide omega-3 in the phospholipid form.

Fatty acids in the body — more than energy storage

The human body contains large amounts of fatty acids. A general distinction can be made: Phospholipid fatty acids are key structural and functional components of cells throughout the body, whereas specialized adipose tissue cells — the body's energy storehouses — store triglyceride fatty acids. Because omega-3 and omega-6 fatty acids cannot be synthesized in the body, dietary intake of these essential fatty acids influences their relative concentration in adipose tissue storage.

Phospholipids — key structural and functional roles

Phospholipid fatty acids are key structural components of human cells and cell organelles and play a vital role in membrane functioning. Systemic transport pathways and, especially, the transport of molecules across cell membranes and sub-cellular membranes involve phospholipids. Thus, the functioning of the body's cells, tissues, and organs is affected by the bioavailability of various phospholipid fatty acids.

In a nutshell, phospholipid-based omega 3 (krill) is many times more effective and bioavailable than triglyceride-based omega 3 (fish oil), and you need a much smaller amount in your diet to get the full health benefits of omega 3 supplementation, which scientists around the world all agree is something we all need.

We're not saying fish oil is bad, just that krill is SO MUCH better. There is no question that you can benefit from taking a high-quality fish oil. However, Geon Superb Eco-Harvested Antarctic Krill offers clear advantages over fish oil in a number of important ways

You get all the same multi-system health benefits of omega-3-rich fish oil,* including crucial EPA and DHA ...

But GEON SUPERB ECO-HARVESTED Krill Oil also offers:

- MUCH Better Absorption Than Fish Oil

This means you can take 1/5 the dose -- two small capsules rather than 10 large ones. The phospholipid binding increases the bioavailability of the omega-3s, improves the omega-3 to omega-6 ratio and supports healthy cell membrane functioning.*

- Superb Antioxidant Protection

Naturally high in the antioxidant, astaxanthin which may protect you from damaging free radicals.*

- Pollution-Free

Krill are at the bottom of the food chain and collected far from pollution in the pristine seas surrounding Antarctica. So you don't have to worry about unsafe accumulations of mercury, PCBs, heavy metals or other toxins

- Ongoing Supply

Krill are a highly renewable source. They are the largest biomass in the ocean (approx. 400 million tonnes) and there is simply no risk of causing them to perish from over-harvesting. The annual harvest is a few hundred thousand tonnes.

- Traceability

Geon Superb is manufactured for us by Norway's premier krill producer who harvest the krill with their own ships and ensure complete end-to-end quality control and traceability of supply. Beware: Not all krill is the same quality as Geon Superb. Our producer's unique process de-hulls the tiny krill BEFORE producing the pure oil.

- Stability

Antarctic Eco-Harvested Krill Oil is more stable and more resistant to rancidity than conventional fish oils. This means it will last longer and won't oxidize in your body due to rancidity. It will last for TWO years at room temperature. (Please do not refrigerate.)

- No fishy aftertaste, reflux or other side effects

Although fish oil consumption commonly leads to side effects of fishy aftertaste, reflux or belching of fish flavors, this has not occurred with Geon Superb Krill Oil. No adverse effects have been noted even at high dosages.

- Renewable Food Source

Krill represent a renewable, sustainable and environmentally positive nutrition source.